•To teach students the principles and techniques of journalism.

•To accurately reflect the needs and values of the school, community, and society.

•To emphasize clear thinking, good writing and effective presentation, which will help students attain journalistic standards of excellence.

•To prepare students not only for careers but also contribute to their development as ethical and productive citizens.

•To promote careers in journalism, telecommunications and advertising professions through a variety of activities and service

•To create for the students, faculty, and administration a challenging, intellectually stimulating, professionally rewarding, cooperative, secure, and supportive environment that encourages risk taking and the creation of new knowledge

•To create and maintain an environment in which journalist have a forum for free speech, and that freedom is protected.

•To strive to report the truth.

•To be sensitive and responsive to the needs, concerns and interest of our multiple stakeholders: students, parents, faculty, administrators, staff, alumni, professionals, media, potential employers of students, supporters, suppliers, government, and community.